Testifying is not a conversation. If not, then what is it?

Have you wondered lately what ever happened to the good ol' "reliable" jury profiles that used to be "predictive" of plaintiff/defense...

AI can be a useful tool for trial attorneys and jury consultants alike. But be careful of the potential pitfalls.

Avoid getting trapped by your own words when you testify in court

Witness preparation: If done right, it's therapeutic for the witness

Can you convince a Dodger fan to root for the Yankees? No chance. Read on to learn how this applies to juror decision making.

What do demographics tell you about a prospective juror?

How to handle reptile depositions as a witness

How to handle reptile depositions

When defendants deny, deflect, finger point, and refuse to concede obvious points, jurors are likely to punish.

What do tennis lessons and witness preparation have in common? Read on, you won't be disappointed. I played a lot of tennis in my 20s,...

Trial Attorneys: Have you ever left an intelligent person on a jury thinking, "smart people will get it," only to learn in post trial...

Poor witness performance can be categorized in two ways: Category I, what a person says, and Category II, what a person does.

Deposition can have a major impact on the trajectory of the case. Joe Exotic's Deposition provides good examples of what not to do.

What's the biggest mistake attorneys make when it comes to witness preparation?

Testifying is a strange communication environment. Even if your witness is a great communicator, he's not guaranteed to be a good witness.

The witness is frustrated with opposing counsel. He rolls his eyes, becomes sarcastic and argumentative. He thinks he's winning - he's not.

Testifying is anxiety provoking ...particularly cross-examination. Sometimes jurors will assume a nervous witness is a lying witness.

Witnesses cannot beat attorneys at their own game. If they try they will lose every time. Witnesses need to play a different game.

The only people the court will allow to communicate certain information to a jury are ineffective at communicating that information.