Early in discovery, conducting a focus group allow parties to learn what's important to people in the venue and what unexpected themes and theories emerge, which helps refine the discovery plan.
Attitudes, beliefs, and experiences shape how potential jurors view the world. How will these variables affect the way jurors might see your case? Make sure you ask the right questions to find out.
Does the jury understand your themes and theories? If so, what do they think of them? What do the jurors think about your witnesses? You can't ask the real jury these questions, but you can ask a shadow jury.
Post Trial Juror Interviews
How did the jury arrive at their verdict? Were the witnesses believable and likable? What went right? What went wrong? The only way to know the answers to these questions is to interview the jury.